Arts and Cultural Organizational Management

Arts and Cultural Organizational ManagementPeople who know me know I’m a proverbial learner. I’ve been involved with art organizations and non-profits for years. I heard from our Executive Director about a certified course being offered by the University of Maryland (I’m on the board of my local city museum), it sounded interesting so I took the shot. I figured this course called, Arts and Cultural Organizational Management The Cycle would help me better understand non-profits and with my web marketing consulting at Slocum Studio since we help so many artists and non profits.

One of the interesting points that Michael M. Kaiser (author of The Cycle A Practical Approach to Managing Arts Organizations, co author Brett E. Egan -available for purchase through online sellers as well as through the publisher, University Press of New England) makes, is how sports teams do a superb job of making a compelling product, marketing both the games themselves but also the team as a whole to fans, and making fans feel pat of the effort. Just as Brady, and Mr.Craft repeatedly said at the recent super bowl win. Sorry I’m about 25 minutes from Foxboro home of the Patriots. But to the point, no matter what team you support you do feel a part of the organization. What if your organization had such passionate fans?

The Cycle breaks down art organizational management into 4 categories.


Arts and Cultural Organizational ManagementThe Cycle can be useful in a variety of organizations I think, not confined to just art.

Produce Great Art, don’t sacrifice quality. This is a point they really drill home.

The marketing is broken down into two categories. Programming and Institutional marketing, makes so much sense!

Great art, and marketing produce great interest, from family, this means your organizations family. Which consists of board members, staff, membership, sponsors, friends and family.

DeVos Institute of Arts Management at the University of Maryland point out that the cycle is not only helpful for performing and presenting organizations, but also for arts schools, nonprofits and service organizations including advocacy organizations, historical societies, ministries and much much more.


mark medeiros photography, mark medeiros new logo, photographer, brand digital brand.

5 Logo Design Tips to think about

Here we are again entering a new year- and you might be thinking, besides that really old goal of loosing weight, that you would like to refresh your brand identity. 5 Logo Design Tips will get you thinking about your brand and logo.

Or maybe your preparing to launch a new startup and you need brand identity from the ground up. Designing from scratch is straight forward really, as you have no brand equity  that needs to be considered. Now if your redesigning for a brand that’s established it’s much more complicated and will require more meeting with your design firm as more needs to be discussed.

 What are the reasons for rebranding?

Some business owners think that a redesign of their brand will increase sales due to a snappy new design. While this could be true in the short term it could also derail your sales if this idea isn’t really thought through.


How my intuition saved my life, and how I use it today

How my intuition saved my life, and how I use it today


“the ability to understand something immediately, without the need for conscious reasoning”

A near fatal experience — trusting a gut feeling

I called a friend of mine who I hadn’t seen in about 3 years and asked if he’d like to go duck hunting. Although this happened nearly twenty years ago it’s still fresh in my mind.

When he showed up at the town landing I noticed he had put on a lot of weight. Waders and down jackets make you look big enough, but he was probably 40 to 50 pounds overweight.

This was a fresh water lake that neither of us had ever fished or hunted it before, but it was a central location for both of us.

I had mapped out a route from scouting the area a few days before and thought we should hug the shoreline on the east side of the lake. This made sense for two reasons, waterfowl generally land into the wind and take off the same way in addition the sun would be rising behind us.


cheat to beat what about your brand

Cheat to Beat what about your brand?

Crazy things happening in the news lately, are we getting numb to all this noise? I find it perplexing to think when we hear of someone, or some business really doing well, and doing the right thing we think…

Yea good news now, but there probably won’t be in a few months?

We hear stories like the one about Jackie Robinson West of Chicago little league team being striped of its 2014 Little League championship. It had to do with players on the team that lived outside the teams boundaries, stacking players from the suburbs. Apparently the team used “fake” boundary maps when it met with league officials.

Or Brain Williams who yesterday was given a six month suspension without pay from NBC. This was due to false statements that Williams made about a helicopter flight during the Iraq War. He was never in the helicopter and wasn’t fired upon by an RPG missile.


pizza delivery guy used car salespeople

The Pizza guy and the 31,000 dollar tip

The Pizza guy and the 31,000 dollar tip

The recent encounter of the pizza driver and the used car sales people was quite fascinating, it really exemplifies social justice. And a little yin & yang- one day your asked to return a 7 dollar tip, three days later you’re receiving 31,000 dollars, equivalent to a years worth of salary?

The power of injustice-

In a 2 minute video (see link below) that went viral last week, we witnessed a pizza delivery guy getting bullied by a group of used car salespeople, at a local (local to me) used car lot called F&R Auto Sales in Westport Mass. After making a pizza delivery to the dealership earlier that day, the pizza driver was asked to return seven dollars and change that he thought was his tip!


IF I were starting out today?

Does anyone know Bob?

30 years ago I couldn’t have learned about you in a post, on Facebook or on a business profile page such as  Linkedln. I would have had to ask around, talk to my friends see if they know who you are. That’s all changed today. Now it’s quite common to do business with strangers, and from miles away! How is that possible? Instead of asking around about Bob, now you can look him up on Facebook, Linkedln or other social platforms and read what he’s all about in that space. Call it social profiling, or proofing, your judging this person from what you read and see. This is not to suggest that all face to face socializing is done with, actually it’s been morphing into other digitally promoted spaces like meetups, go to meetings, SKYPE and organizational conferences and more. If I were starting out today? (this post), in a new adventure, perhaps writing a book, selling paintings, consulting or whatever how would I get the word out?


Career Change in your 50's, 50 plus web marketing

Career change in your 50’s

Session No: 33 Part Two: Career change in your 50’s

My transition, from a “car guy” to a internet tech guy. If you like cars you’ll enjoy taking the ride….

Part Two

In 60’s and 70’s there only a handful of used car dealerships operating in the city of New Bedford, and like the suburban new car dealer of today, it would have been desirable to have a car lot located on a busy street, preferably a main Allen Street New Bedford Ma. 50 plus web marketingartery.


Career change in your 50's, 50 plus web marketing

Career change in your 50s

My transition, from a “car guy” to a internet tech guy. If you like cars you’ll enjoy taking the ride….

Session No: 32

In the late sixties, early seventies if your career idea was to be a mechanic, plumber or an electrician it wasn’t thought of as a real success path at the time. In fact vocational schools were usually thought of as a place you’d go when you didn’t know what you want to do with your life.

Kids were registering for college, some just to get out of town and have some fun, others were being encouraged by their parents to do something with their lives. I’m one of four brothers, who grew up in the families car business. I have two older brothers and one younger brother. I didn’t go to vocational school, two of my brothers did.

My father changed careers in his mid forties from a a successful tire salesman to a used car dealer. Is it possible to career change in your 50s? I did!!


Resizing Photos for the Web


John called me… “how the heck do I crop this image to fit into my banner,” he asked. John’s  a client of mine… I setup his online store and website.  He owns and operates a very successful cycle shop. He asked me what the trick was to taking photographs that crop correctly. As he tells the story, “I shot the front of my building but when I went to crop the image so that it would fit in my slider all I got was the windows of my showroom”.  How do I get the whole building in my slider? And why is my color off? These are common questions, as the average person struggles with this issue.

Let see if I can clarify some issues, without getting too deep. Resizing Photos for the Web is a common question.


Living the dream

Follow you dreams… start something!!


Why is it that we don’t start things…. We make excuses, it’s too hard, takes too long, too technical etc.

I often wonder about all the dreams and ideas that people have had… wanting to make stuff that never goes anywhere because they never start. And I  imagine some of them might have been big and could have been big successes would they have been followed through.
Don’t get me wrong I’m not judging, it’s hard for me too, I mean I have ideas of making things all the time, some big and some small and many not started.


mark medeiros photography